And quite rightly so.
Their new range of lingerie claims to encapsulate everything that a perfect piece of underwear should - but their message? Is completely muddied by their incredibly insensitive advertising. The models, each one barely a size 6 hints that in order to have the perfect lingerie, you'll require the perfect body, too.
Intentional? Who am I to say. Damaging? Completely.
On the flip side we have Meghan Trainor - a brand spanking new artist with her latest hit 'All about that bass'.
Now, whilst I think it's fabulous to have a woman speak out and say 'HEY! It doesn't matter what size we are, we're all lovely' Meghan is also giving a pretty shallow-minded perspective on women's weight.
With lyrics such as 'I'm bringing booty back, go ahead and tell them skinny bitches that' - insinuating that if you're skinny, you're not as attractive. Well, it's not exactly the cheerleader approach we should be taking for each other, is it?
With mixed messages like these what exactly are we meant to do? If you're above a size 14? Not acceptable. If you're under a size 14? Not acceptable. And we only have ourselves to blame. We spend our lives whittling and moaning about how there is so much pressure on us as women to have the perfect body. Yet we are directly behind both extremes.
Both messages are unhealthy. They promote low self-esteem and body-image issues in equal measure. Perhaps we could just stop shaming each other? Accept that we are all different, whatever our size it shouldn't matter.
What makes me sad though? That Victoria's Secret will more than likely have to remove this advert (which I completely agree with). Meghan Trainor? She'll continue to hold on to her number one spot she's had for weeks on end, why? Because we've purchased the record and supported it. Just like we've brought that underwear.
If you're 'skinny' it doesn't mean you're perfect.
But don't think that 'bringing booty back' is an excuse to shame women who aren't.
We should all be in this, together.